CW really wants to be what women want

The term from new CW prexy Mark Pedowitz on his plans for fall: Stay the course."Our bread and butter are women 18-34, and also to deny that's an error,Inch Pedowitz states. "Our goal would be to service them, after which get other age ranges to sample us."And merely exactly what do individuals women want? "They need romance," he states. "They need a guy who appears like a guy. They need hope, plus they want transparency."The battling CW must shake some misconception to conquer a serious rankings slump with shows landing not just at the end from the major broadcast pile, but additionally frequently losing to Univision plus some high-ranked cable shows. At this time, the network's actual demo centers around 35 -- that is near to the same age as "Ringer" star Sarah Michelle Gellar, fondly appreciated as "Buffy the Vampire Slayer." What Pedowitz hopes to complete with "Ringer" and also the Rachel Bilson-driven light drama "Hart of Dixie" would be to satisfy their more youthful target group while wishing to attract slightly older ladies who happen to be predisposed to liking CW programs.The CW looks to take advantage of Kevin Williamson's "The Vampire Journals" success with another supernatural offering, "The Key Circle," also is with different number of popular youthful adult books.As the netlet has opened up the doorway for comedies again and perhaps a super hero show, the first kind ABC professional does not appear to stay in any hurry to alter.InchWe will move very gradually, very smartly," states Pedowitz. "We'll be taking small steps."SPOTLIGHTS"Ringer"Snagging Sarah Michelle Gellar most likely appeared as an response to the CW's rankings hopes. The beloved actress from "Buffy" should generate a powerful initial sampling. The suspense drama was initially slated for CBS, but fits here better. The premise of the twin overtaking the existence of her identical sister, unknowingly to individuals who know her, is shaky at best. However the sudsy drama full of seduction and intrigue -- as well as the smoking hot males in her own orbit including Ioan Gruffudd, Nestor Carbonell and Mike Colter -- could offer an irresistible magnet towards the target demo.NEW FOR 2011-12"Hart of Dixie"This seafood-out-of-water tale with Bilson being an obnoxious city physician going country does not possess the grit of "House" -- which shares exactly the same timeslot on Fox. Maybe it's a try to sell you for more youthful female audiences who're more inclined toward fantasy fare than the usual sassy version of "The Waltons." "The Key Circle"The CW produces an attractive spirits-in-the-evening block with "The Vampire Journals" leading into "Secret Circle," featuring rising star Britt Robertson like a teen who just lost her mother and returns to some spooky home town full of ghouls -- finding she's one of these. Plenty of gossipy good fun and handsome men like Thomas Dekker. Contact the range newsroom at news@variety.com